Regional Marketing Planning and Operations Director
Starting salary will be determined based on experience and credentials.
Chicago, IL or San Francisco, CA, United States
The Commercial Team is responsible for bringing our engineering, technology and products to life through national product launches and marketing campaigns. We work across a diverse team of specialists and with our global markets to deliver outstanding communications. Our aim is to create inspired and highly differentiated experiences that amplify the pioneering technology we make. In order to deliver on this vision and Dyson’s growth ambitions, we need to transform the way we work.
Whilst we have highly differentiated products, our consumer experiences are not consistently differentiated across all touch points. We need to be content rich, user centric and data driven. This means we need to develop new capability, processes and tools so we can create uniquely Dyson owner experiences. To drive this we are creating the new & pivotal role of Regional Planning & Operations Director to take a more strategic approach to the planning & operational process. This role will be based in San Francisco and will be responsible for taking our corporate approach closer to the region, whilst building a team, and creating stronger capability directly in the Americas region. This will allow for a better presentation of consumer needs and allow Dyson Owners to engage with the company more effectively. This person will report into the Global Planning & Operations Director based in Malmesbury. The role will lead the Media, Agency, Delivery and PMO functions present in the regional Satellite and work with the Global POD to ensure that all of our NPD and Campaign launches are executed with excellence and activated in market on time to drive sales.
We are looking for someone to oversee the Commercial function in the Region and lead the talent in the Global Centers of Excellence. The ideal candidate will identify gaps, create action plans to mitigate these gaps, and work with regional providers to complement the Global plan to deliver on our business strategy.
It is important that this person understands the Dyson got to market approach, the reputation we are seeking to build/protect, the experiences we want to create and the Dyson way. As well as lead the regional deployment of our global process, ways of working, new systems, and reporting.
Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.
Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionizing the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer.
Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, there will be 100 new machines, 4 new product portfolios and Dyson’s headcount will have doubled. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organize itself and manage its exciting new product ranges to best effect.
Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude.