Regional Marketing Planning and Operations Director

Starting salary will be determined based on experience and credentials.

Chicago, IL or San Francisco, CA, United States


The Commercial Team is responsible for bringing our engineering, technology and products to life through national product launches and marketing campaigns.  We work across a diverse team of specialists and with our global markets to deliver outstanding communications. Our aim is to create inspired and highly differentiated experiences that amplify the pioneering technology we make. In order to deliver on this vision and Dyson’s growth ambitions, we need to transform the way we work.

Whilst we have highly differentiated products, our consumer experiences are not consistently differentiated across all touch points. We need to be content rich, user centric and data driven. This means we need to develop new capability, processes and tools so we can create uniquely Dyson owner experiences. To drive this we are creating the new & pivotal role of Regional Planning & Operations Director to take a more strategic approach to the planning & operational process. This role will be based in San Francisco and will be responsible for taking our corporate approach closer to the region, whilst building a team, and creating stronger capability directly in the Americas region.  This will allow for a better presentation of consumer needs and allow Dyson Owners to engage with the company more effectively. This person will report into the Global Planning & Operations Director based in Malmesbury.  The role will lead the Media, Agency, Delivery and PMO functions present in the regional Satellite and work with the Global POD to ensure that all of our NPD and Campaign launches are executed with excellence and activated in market on time to drive sales.

We are looking for someone to oversee the Commercial function in the Region and lead the talent in the Global Centers of Excellence. The ideal candidate will identify gaps, create action plans to mitigate these gaps, and work with regional providers to complement the Global plan to deliver on our business strategy.

It is important that this person understands the Dyson got to market approach, the reputation we are seeking to build/protect, the experiences we want to create and the Dyson way. As well as lead the regional deployment of our global process, ways of working, new systems, and reporting.  

Market Overview

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different. 


Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionizing the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer. 


Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, there will be 100 new machines, 4 new product portfolios and Dyson’s headcount will have doubled. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organize itself and manage its exciting new product ranges to best effect. 


Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude.

Function Overview



- The ideal candidate will lead and motivate the Center of Excellence team to effectively fulfill their roles and responsibilities as well as encourage responsibility/accountability
- They will review the ways of working across Category and Market teams, in-region and establish how the Satellite team will interface with these teams and also the HQ teams
- Ensure that the regional Satellite teams are not seen to add layers of bureaucracy but add value to the overall business strategy and drive closer connection and interaction between HQ and Market teams
- They will have responsibility for the partner teams in the region (Media & Trans-creation/Artwork) and ensure that Dyson’s interests are represented and all value is extracted
- They will work with HQ to establish CSAT scores and improvement quality of delivery 
- Provide insights into media channel opportunities, retail landscapes, technology innovations and user information at the appropriate point in the NPD & Campaign development
- Quality control across campaign and project design/delivery. Review the quality of input into the appropriate PRL levels in project development to ensure key decision gateways are met and briefs are thorough on brand and reflect the market and category needs in the region
- Explore with Global Planning and Operations the establishment of the Consumer and Media data visual layer and how this is accessed and by whom
- Explore with Global Planning and Operations the Centre of Excellence appropriate for the region and when the regional Satellite is Dyson ready to originate global campaigns that are priority for the region
- Budget control of regional Center of Excellence and meeting the monthly reporting requirements to the acceptable standards 
- Provide analysis and insight on project management, project delivery and define cause and effect with recommendation on solutions. 
- Resource allocation and insight working with Center of Excellence and Global Planning and Operations teams to ensure resource needs are understood and allocated appropriately
- Identify group of local suppliers to meet ad-hoc needs at the required Dyson quality level to leverage time zone advantage to meet fast turn-around needs
- Contribute as a senior member of the leadership team looking to ensure we continuously improve
- Ensure that Project Managers are consistently working to expected standards and following agreed agency procedures.
- Collation of reporting project RAG and status weekly to MF/LH & SMT/Mktg Drs
- Work with Global Planning and Operations to ensure visibility and transparency of projects, process challenges and solutions. 
- In conjunction with Global Planning and Operations, develop satellite operations in Asia and America’s so we roll-out 1 process, way of working and systems that support this.
- Owns the process and governance of PO Compliance, NPD & Campaign process, budget management and resource allocation across projects with CoE
- Accountable for on-time delivery to process milestones/PRLs and issue resolution to ensure time allocations are adhered to, reporting tracking against timely delivery and time spent vs allocated, where relevant
- Responsible for working directly with markets to solve issues flagged and ensure process compliance. Training local and Group teams as necessary.  
- Work closely with Head of Media and Head of CS and CDs to ensure very tight knit team that brings our media, creative, production and project teams together to integrate seamlessly what we do and how we do it.


- Bachelor’s degree or 15 years of equivalent work experience executing successful global national product launches and marketing campaigns 
- Proven experience managing large global accounts
- Previous experience in global and regional campaign design, development and delivery
- Highly-organized with proven experience in program management 
- Calm, considered approach and be able to cope with a very busy workload
- Good communication skills (clear communication, knowing when to communicate what to whom) and ability to develop working relationships easily
- Good team manager with career development plan for direct reports
- Ability to manage upwards in a timely and constructive manner
- Good attention to detail
- Adaptable, problem-solver, able to use initiative
- Sound financial acumen and knowledge of systems

Benefits Overview

Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.

Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.


Dyson is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.