Media Planner

£55000 (experience dependant) + Bonus + Pension

London/Malmesbury, United Kingdom


The European Media Planning lead plays a pivotal role within the Global Media Team to help us achieve our ambitions as a technology enterprise in Europe.

The role reports into the Global Head of Media and works directly with an EU agency team, European Commercial Director and local commercial category managers.  Operating alongside the European Performance Media manager, the role works across Germany, France, Italy, Spain, Switzerland & Austria, shaping and governing the local executional plans for Dyson’s media investment, to deliver brand and commercial objectives working with the appointed global media agency, across categories and all internal stakeholders.

Market Overview

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer.

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, there will be 100 new machines, 4 new product portfolios and Dyson’s headcount will have doubled. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude.

Function Overview

The Commercial Team are responsible for bringing our engineering, technology and products to life through NPD launches and marketing campaigns.  We work across a diverse team of specialists and with our global markets to deliver outstanding communications. Our aim is to create inspired and highly differentiated experiences that amplify the pioneering technology we make. In order to deliver on this vision and Dyson’s growth ambitions, we need to transform the way we work.

Whilst we have highly differentiated products, our consumer experiences are not consistently differentiated across all touchpoints. We need to be integrated, user centric and data driven. This means we need to develop new capability, processes and tools so we can create uniquely Dyson owner experiences. Within this context we need to be fit for purpose and manage ourselves to be able to deliver these experiences in a more managed, professional and efficient manner. 


  • Be the client Integrated media plan lead for Europe working with both the Global media team and the new European arm* of the global agency (Mindshare) team and reporting structure.

  • Working in conjunction with performance media manager to put together best in class Integrated Media plans that are efficient, drive results and deliver value.

  • Author (in conjunction with the markets and group commercial teams) comprehensive cross category media briefs.

  • Develop and review country specific and pan european media plans to support on-going launch plans and commercial growth objectives

  • Determine optimum market investment and channel strategy within market, prioritising media channels and optimising effectiveness.

  • Develop and support initiatives to upgrade local media capability & understanding through training, leveraging partner support and sharing of data, whitepapers, POV’s.

  • Be the key interface with the global media team and local agency partners for integrated media plans.

  • Be the link between local Dyson and Local Mindshare driving optimization & improvement in integrated plans, value and efficiencies.

  • Deliver to metrics that matter targets set by the Global media team, Direct team and Commercial teams & provide reporting required.

  • Establish strong relationships with the European Market teams, Commercial teams and CoEs in order to identify common opportunities and/or challenges.

  • Develop strong European media owner relations so we can utilize partners where needed.

  • Identify new areas for testing and work closely with the Media & Operational Metrics team to ensure that the frameworks and attributions are being followed and deployed.

  • Develop and maintain strong audit practice.

  • Feed input into the QBR process and be responsible for improvement plans.


At least 5 years European media experience in agency or in-house client

Multi-geography media management

Experience in planning & buying of all key media (TV, Print, OOH, Display & Search)

Ability to interrogate local market plans to ensure are genuinely best in class/fit for purpose

Strong experience of media & creative development process

Proven ability in media planning & strategy

Strong commercial acumen with analytical nouce

Outstanding presentation skills

Media analysis and interpretation of media planning tools and results

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 30-Jun-2017