Marketing Manager, Personal Care

Starting salary will be based on experience and credentials

Chicago, IL, United States


We are on the lookout for experienced and highly skilled marketing individuals who thrive in a challenging environment, are passionate about technology products and apply the latest marketing methods to their commercial marketing strategies. 

Market Overview

Dyson landed in the US in 2002 and within 24 months our technology was market share leader. Our bustling HQ is based in the historic Montgomery Ward Building, overlooking the Chicago River. A few hours down the road in Aurora, our dedicated US Customer Care team now numbers 250 people. And in total, there are over 600 Dyson people working across the US in multiple functions.

But Dyson US is still growing. It’s poised to double its footprint and take on new categories. Already a target for our competitors, challenging times are ahead. And our battle-hungry US team is truly fired up.

Function Overview

As a Marketing Manager with Dyson, you are a fully dedicated business leader, shaping the future of the Dyson business in the US market. With this opportunity, you are able to take part in a complete marketing experience as you lead every facet of a product or a projects journey. From determining positioning, conducting in-depth competitive analysis, claims and feature prioritization and external communications, you help shape the brand and help it grow. This means you work with a cross-functional team across Sales, PR/Communications, Legal, Graphics, Retailing Marketing, Commercial team in the UK and more.


Develop and execute clear and compelling marketing plans within Personal Care (hair dryer category), which will drive incremental sales growth, share gains and positive brand attributes.

  • Work with finance and Marketing Leadership to develop project P&L. Follow monthly reporting cycle to review, understand, report and communicate with Senior Marketing Manager and Sales Directors.
  • Work with media agency and Senior Marketing Manager to create and implement supporting media plan.
  • Follow monthly reporting cycle to review, understand, report and communicate with Senior Marketing Manager and Sales Directors.
  • Develop innovative and non-traditional ways to go to market to support brand objectives.
  • Work with strategy and finance partners to develop long-term vision and growth for category.
  • Work with internal marketing partners to develop effective brand communications including TV, print, retail, digital etc.
  • Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
  • Work effectively with the Global team to ensure that there is alignment wherever possible and sensible.
  • Deliver against P&L goals and objectives.
  • Conduct routine business analysis including weekly and monthly business reviews and recommendations, as well as ad-hoc analyses of opportunities, best practices, customers and strategy.
  • Emphasize the importance of KPI measurement, tracking and timely reporting of marketing activity on weekly, monthly and quarterly basis with post-mortem reporting.
  • Forecast volume for new product introductions; monitor sell-in and sell-through to meet and/or react to business needs.
  • Directly partner with National Account Managers and/or Sales Directors to maximize and support retailer opportunities and activations. 
  • Daily interaction with the sales team to strategize priorities, product updates and new launches.

Manage all aspects of bringing new products and technology to market to ensure successful launches:

  • Be the internal champion for the product.
  • Work with sales partners to develop and activate range plans, marketing plans and trade activation and drive retailer compliance in stores.
  • Responsible for marketing position, pricing and placement for current and new product launches.
  • Drive organizational training to ensure internal understanding and advocacy of the technology.
  • Partner with Retail team to develop and deliver sales presentations and materials to ensure retail success.
  • Partner with Retail team to track and analyze in-market implementation.
  • Evaluate ROI of marketing campaigns and adjust plans as necessary.

Own and drive the category against budget:

  • Partner with Finance to lead the annual marketing planning and budgeting process for assigned category.
  • Manage the category budget including brand building and retail marketing investments and plans throughout the year.
  • Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends.
  • Lead and informally develop Marketing Associates and/or Specialists.
  • Manage processes and remove barriers to ensure that the team is as effective as possible to meet business goals.
  • Identify gaps in knowledge and skills in the team and build appropriate training solutions.

Fulfill other duties as required:

  • Relish the opportunities to pick up new activities that fall broadly in the purpose of the role.
  • Fix things that need fixing.
  • Identify problems and find solutions.
  • Understand and keep up knowledge on beauty trends with premium brand experience.


  • 5+ years strategic brand marketing/ management experience required, at least 2 of which must be in a manager level role; evidence of consistent progression in responsibility required.
  • Bachelor’s Degree required; preferably in Marketing, Advertising or Business Administration. MBA preferred.
  • Preferably with beauty industry-related experience; hair category or professional distribution experience a plus
  • A CPG background is strongly preferred but would be open to non-traditional CPG experience such as electronics, beauty, lifestyle marketing experience, specifically with an understanding of the premium / luxury market.
  • Experience managing P&L, media and budget required.
  • Strategic thinking; this person must demonstrate the ability to take a wide view. Must be able to create, execute and manage a sound marketing plan.
  • Influencing skills; this person will have the ability to lead cross functionally and influence up, down and across the business.
  • Problem Solving; must be able to critically analyze data and tackle problems and present viable solutions.
  • Team player; able to manage and motivate people, this person is able to build strong relationships with a wide range of people (across all Dyson markets). This person works cooperatively across the business and puts the good of the business above their own career interests.
  • Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization.
  • Creativity; this person needs to guide and challenge a team responsible for managing a dynamic brand. They need to be open to new ideas, adventurous and practical simultaneously.
  • Flexibility; this person will need to adaptable, be open to taking on more and have the ability to adapt plans and direction as the business indicates.
  • Dynamic, and proactive personality with the ability to perform impactful presentations.
  • Solid analytic abilities. 
  • Proven expertise in problem solving and multiple project management.
  • Good organization and prioritization skills required.
  • Strong PC skills in Word, Excel and Power Point.

Benefits Overview

Dyson US monitors the market to make sure we offer competitive salaries and retirement plans, however financial rewards are just the start of a successful career at Dyson.  Professional growth and new opportunities are driven by regular reviews and dynamic workshops.  Dyson's vibrant culture, provides the latest devices and a relaxed dress code reflecting our creative engineering spirit.  Our exciting team environment is geared toward fuelling and realizing both individual and corporate ambitions.

Dyson is committed to providing reasonable accommodations to individuals with disabilities.  If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to or call (312) 706-2260.  Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Dyson is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

Posted: 27-Apr-2017