Things move quickly at Dyson. In twenty years, what began with one man and one idea has grown into a global technology company, with 6,000 people and a presence in over 70 countries. From Malmesbury to Malaysia to the US to Australasia and many countries in between, we’ve sold over 80 million machines.
And it’s just the start. From 2016 our Malmesbury HQ is doubling its footprint. The US, our biggest market, is doubling their sales scope. And new frontiers are opening up across South East Asia and beyond. More people, more ideas and more space for more invention. The next four years will be our biggest and busiest yet.
Not many global technology companies can say they’re still led by the founder. But we can. The same man who invented the first bagless vacuum, who persevered for 15 years to sell his idea, then took on Hoover when they stole it. And the same man who, as our Chief Engineer, has personally overseen every Dyson invention since.
James Dyson still defines the spirit of Dyson today. His entrepreneurial edge and tenacity guide our fighting spirit. Still family owned, we’re fiercely independent. Who we are and what we invent is down to us, and us alone. And we remain committed to keeping it this way.
Much has changed since James Dyson launched the bagless vacuum that started our business. In the time since, Dyson engineers have invented heat-free hand dryers, bladeless fans, long-life LED lighting and even our own digital motor.
Today, vacuums represent just half of our sales. And Dyson has even broader ambitions still. With a future technology pipeline spanning 25 years, the next few are set to be our busiest yet. 3,000 new people. 100 new machines. And four brand new product categories by 2020. So get ready for the next big thing.
Why put up with vacuum bags that diminish suction? Why labour drying hands with slow, energy-hungry machines? Why should fans use blades or lightbulbs fail so fast? There’s always a better way. And at Dyson, our mission is to find it. Solving old problems with new thinking, to invent machines that work better.
But innovation isn’t easy. Our engineers experiment relentlessly, persevere through failure, and search for answers in unlikely places. And, to put the technology they invent into our owners’ hands, Dyson commercial people do exactly the same. Defying convention. From source, to shop.