Head of Category, Connected Products, 12 month maternity cover

£Competitive, 27 days holiday, pension and bonus

Malmesbury, United Kingdom


A Head of Category sits in the Group Commercial organization and reports to the Operations Director.  Working as an expert within the category, they will develop and apply a deep understanding of how to market and drive the commercial success of the Connected Products Category globally; planning, leading and executing global projects that will drive commercial performance, both NPD launches and ‘in-life’ initiatives.

Market Overview

Here at Dyson, we have a reputation for innovation, for disrupting the market with products that are revolutionary and shaping great user experiences, working smarter and better in every possible way.

Right now, our focus is on joining the dots, bringing our expertise to the internet of things where we can build whole new connected environments and then explore and evolve the connected products that offer even more benefits.

Function Overview

Over the last few years, we’ve established and invested in our Connectivity Research function, dedicated entirely to exploring, testing and refining next generation IoT solutions that will enable Dyson products to work in a connected environment.

It’s a business within a business, where each member of the team enjoys the freedom to bring their vision and expertise to work every day. And you’ll be joining us at an exciting, challenging time as we further grow our IoT and connected product range and launch our new responsive ecommerce site designed to inform and inspire.


The role takes ownership for providing effective cross-functional and cross-market leadership and coordination for their assigned products/projects.  They’ll collaborate with and pull on the expertise of colleagues in Group Commercial functions (UX and UI, creative, retail, digital, PR, advertising, graphics and packaging), and work with global in-market teams to understand local commercial contexts and influence and execute global strategies. They will be supported by a Commercial Exec, to keep the operational side of projects on time and running fluidly.


This is not just proposition development. A Head of Category will look at all commercial aspects of their products: ranging, pricing, distribution, promotional strategy etc.


Experience of confidently leading and inspiring virtual teams to review, plan, create and deliver.  Experience of doing this internationally, and across marketing related functions (e.g. R&D, Consumer Research, Creative) very preferable.

Experience of product or brand management, i.e. simultaneous management of product marketing and communications.

Strong knowledge of traditional and digital media.

Minimum 2:1 degree.

Experience working with and managing advertising, PR and promotion agencies.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 6-Mar-2017