Digital Media Marketing Specialist

Salary is based on experience and credentials

Chicago, IL, United States

Description

Assist Digital Marketing Manager and Category Marketing teams with execution digital paid media marketing campaigns; including paid search, affiliates, programmatic display, paid social and digital content partnerships.

Market Overview

Dyson landed in the US in 2002 and within 24 months our technology was market share leader. Our bustling HQ is based in the historic Montgomery Ward Building, overlooking the Chicago River. A few hours down the road in Aurora, our dedicated US Customer Care team now numbers 250 people. And in total, there are over 600 Dyson people working across the US in multiple functions. But Dyson US is still growing. It’s poised to double its footprint and take on new categories. Already a target for our competitors, challenging times are ahead. And our battle-hungry US team are truly fired up.

Function Overview

Bringing brand new technology to life – and to the world – requires inventive marketing. Clarity of message. Vast reach. And engagement in more innovative ways. Working closely with our engineers, our marketeers develop powerful claims through scientific research. And from traditional channels to cutting-edge events, retail experiences, social media and PR, we seize every chance to tell the Dyson story.

Accountabilities

Manage cross-functional projects in a rapidly changing environment

  • Work collaboratively across internal marketing category teams and external digital agency partners to support both new and current digital marketing campaigns
  • Partner with multiple media agencies to reach the right audience through a variety of digital media channels, employ new ways of advertising in the purchase journey across desktop, mobile and tablet.
  • Build effective working relationships with stakeholders to ensure alignment on digital plans
  • Collaborate with media agency to produce meaningful post campaign analysis and improve the value of our digital advertising through relentless testing, targeting and refining plans.
  • Monitor digital performance and KPI’s to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.
  • Obsess over media optimization to ensure we win across all categories to convert active Dyson shoppers and drive consideration
  • Facilitate good project management as it relates to the key aspects; communication, understanding, timing, cost and post-mortem analysis
  • Own and drive projects through to completion - corralling internal stakeholders to ensure efficient and timely execution
Dyson.com campaign management
  • Provide data driven direction, conceptual and digital creative input into the digital media strategy, working closely with Digital creative teams.
  • Identify opportunities, and develop and drive initiatives and campaigns that will increase direct sales.
  • Manage the digital media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable.
  • Analyze and interpret market data regularly and execute monthly business reports to empower the business with valuable information to make decision.
  • Become a product expert.  Learn how to communicate Dyson technology to internal teams, retailers and customers
  • Ensure that dyson products are represented in the best interests of the brand, the retailer and the customer
  • Assist in creating and approving ad-copy, creative calendars and other media assets.

Skills

  • Minimum of 2 years of professional experience in digital paid media, including design, implementation and optimization of direct and retail campaigns
  • Bachelor’s Degree required
  • Must have experience working with a transactional website, marketing products and services online for a consumer brand.
  • Understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends.
  • Online search marketing certification a plus.
  • Previous experience working with/for media agency a plus
  • Strong analytical skills. Able to analyze data and interpret quickly to inform decisions
  • Attention to detail and accuracy in reporting and budgeting
  • Vigilant editing skills.
  • Must have excellent project management skills to coordination both internal and external resource in a cross-functional organization.
  • Assist in projects from concept through implementation and to analyze post-campaign results.
  • Strong interpersonal skills with an enthusiastic, high energy personality
  • Must be adaptable to a fast paced and changing department and have the robustness to recover from unexpected outcomes
  • Project brief writing skills.
  • Curiosity and initiative to explore and learn
  • Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization.
  • Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed.
  • Advanced knowledge/ proficiency in Microsoft Excel, Word, PowerPoint and Outlook required.
  • Experience working with a major Web analytics and reporting tool.
  • An innovative thinker with digital marketing expertise and a proven track record.
  • Objective, enthusiastic, committed, flexible.
  • A visionary who is always looking to learn the most cutting-edge methodologies in digital marketing.

Benefits Overview

Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to careers.us@dyson.com or call (312) 706-2260Call: (312) 706-2260(312) 706-2260Call: (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.


Posted: 24-Apr-2017