Digital Marketing Specialist

$Competitive base + super+bonus

Alexandria, Sydney, Australia


Our digital marketing team is growing and we have 2x Digital Marketing Specialist roles immediately available. 

The purpose of this role is to drive the digital marketing strategy and execution of floorcare category new product launches, and promotions. It is also responsible for management and execution of online media, social and content marketing.

Market Overview

Dyson is a fast paced global technology company on a mission to improve people’s lives: whether that be by making the air they breathe safe and clean, or connecting them to high performing machines which keep their homes clean. Our ANZ 2020 vision is to be a Top 3 consumer technology company in Australia. Today its digital motor powers cordless vacuums, robots, hand dryers, bladeless fans, humidifiers, purifiers and heaters around the world.

This is just the beginning; we launched our new Supersonic Hair Dryer and have a plan to launch many other new innovative products over the next 3 years. With quality engineering and innovation, Dyson’s reputation in the Australian market is also very strong. Dyson was rated Readers Digest most trusted brand in Australia in 2016 (across all categories).

Function Overview

The Marketing team consists of Brand, Retail Activation and Digital Marketing, Public Relations and Design Studio.


As the Digital Marketing Specialist you will report to the Senior Digital Marketing Manager and be responsible for the digital marketing strategy and execution to take Dyson's floorcare category to the next level spanning across online paid, owned and earned media.

Responsibilities include:
  • Drive the digital marketing strategy and execution that support Dyson’s floorcare campaigns, new product launches and ‘always on’ initiatives that support key business objectives: 
  • Collaborate with digital marketing manager and the brand manager to develop annual marketing plans and digital strategies across all of Dyson’s consumer categories and products 
  • Deliver campaigns across paid owned and earned media covering all of Dyson’s consumer categories and products
  • Manage digital activity and budgets across the floorcare portfolio for online media (focused on video, mobile), social media and content marketing
  • Manage and execute online media, social and content marketing 
  • Management of high impact online ‘Above the Line’ campaigns, including social and video advertising and content partnerships
  • Management of paid media agency Mindshare and checking media schedules to ensure accurate management of budgets, PO’s and discrepancies as they relevant to online campaigns across categories
  • Adapt global social media strategy and execution of campaigns to connect our core audience with our products 
  • Work in conjunction with agency partner and web admin to drive best in class Search Engine Optimisation and organic web results
  • Management of short term and long term influencer campaigns with PR Manager and agency 
  • Provide timely post campaign reporting and analysis for social, display and video ensuring learning’s are actively applied to future activities to maximise marketing return on investment 
You’ll join our fun and supportive Digital Marketing Team who pride themselves on being Positive Pragmatic Problem Solvers. 


  • Tertiary qualification in Marketing or similar field
  • Demonstrated experience in Digital Marketing role, client side or agency 
  • Proven ability to project manage and drive projects from conception through implementation and to analyse post-campaign results 
  • Solid knowledge of all digital marketing channels, tactics and their roles 
  • Experience using Web analytics tools and Content Management Systems beneficial
  • Passionate about digital, always looking to learn the most cutting-edge methodologies in web marketing and in e-commerce
  • Well organized with proficient time management skills and ability to prioritize and multitask with shifting priorities in a fast-paced environment
  • Strong communication and presentation skills
  • Proactive approach and attention to detail a must
  • Energetic and self-starter, able to work as part of a team, but also work alone
  • Ability to build strong and effective relationships with internal and external business partners

Benefits Overview

Dyson Australia monitors the market to ensure competitive salaries. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our creative engineering spirit, it’s an exciting team environment geared to fuelling and realising ambition.