Copywriter, IoT App Team

£Competitive plus 27 days holiday, bonus, pension and onsite gym

Malmesbury, United Kingdom


As a Copywriter you’ll work with digital designers and other copywriters to write copy for a range of digital platforms, predominantly apps.

Dyson Overview

Things move quickly at Dyson. In twenty years, what began with one man and one idea has grown into a global technology company, with 6,000 people and a presence in over 70 countries. From Malmesbury to Malaysia to the US to Australasia and many countries in between, we’ve sold over 80 million machines.

And it’s just the start. In 2016 our Malmesbury HQ began doubling its footprint. The US, our biggest market, is doubling their sales scope. And new frontiers are opening up across South East Asia and beyond. More people, more ideas and more space for more invention. The next four years will be our biggest and busiest yet.

Market Overview

Here at Dyson, we have a reputation for innovation, for disrupting the market with products that are revolutionary and shaping great user experiences, working smarter and better in every possible way.

Right now, our focus is on joining the dots, bringing our expertise to the internet of things where we can build whole new connected environments and then explore and evolve the connected products that offer even more benefits.

Function Overview

Over the last few years, we’ve established and invested in our Connectivity Research function, dedicated entirely to exploring, testing and refining next generation IoT solutions that will enable Dyson products to work in a connected environment.

It’s a business within a business, where each member of the team enjoys the freedom to bring their vision and expertise to work every day. And you’ll be joining us at an exciting, challenging time as we further grow our IoT and connected product range and launch our new responsive ecommerce site designed to inform and inspire.


As a dedicated copywriter committed to our IoT division, your role will center around writing for our App teams, you will be responsible for:

  • Turning Dyson messaging into unique, original digital content that makes our target audience smile, nod or share. You’ll help to form the content strategy for Dyson – across every aspect of the business.
  • You must be able to analyse test observations and data and turn it into copy that communicates the right messages, but also presents them in a ‘Dyson’ way. 
  • Working alongside our Content Makers to ideate and develop digital creative assets to meet briefs from Dyson teams worldwide.
  • Analysing and exploring data from social media to shape deep, actionable insights that inform creative ideas.
  • Presenting work to brief owners and stakeholders – articulating ideas and confidently defending proposals with reasoned and evidenced arguments.
  • Working alongside Content Strategists to generate ideas for cross-channel digital campaigns and executions.



  • A portfolio that demonstrates significant ability in digital creative copywriting for commercial brands

  • Ability to plan and prioritise workloads whilst maintaining creative integrity

  • The ability to identify quickly and adhere closely to a tone of voice

  • Ability to deliver copy to brief

  • Knowledge of latest digital best practice

Please note this role is full time and based at our head offices in Malmesbury, Wiltshire.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 9-Mar-2017