Marketing Executive (Personal Care Category)

£23,000 - £30,000 + 27 days holiday + pension + bonus + free onsite gym

Malmesbury, United Kingdom

Description

As a Marketing Executive you will enter a rapidly expanding business at a critical time, in the fast growing personal care category and help shape the future of one of the world’s favourite technology companies. From day 1 you’ll help deliver campaigns, ensure key timelines are met and drive the global strategy through to market level implementation.

Dyson Overview

Things move quickly at Dyson. In twenty years, what began with one man and one idea has grown into a global technology company, with 6,000 people and a presence in over 70 countries. From Malmesbury to Malaysia to the US to Australasia and many countries in between, we’ve sold over 80 million machines.

And it’s just the start. In 2016 our Malmesbury HQ doubled its footprint. The US, our biggest market, is doubling their sales scope. And new frontiers are opening up across South East Asia and beyond. More people, more ideas and more space for more invention. The next four years will be our biggest and busiest yet.


Market Overview

Home to our global Research, Design and Development centre and all of our Commercial functions, Dyson HQ is tucked away in the Wiltshire countryside. Our secluded location helps us to protect our ideas and stay independent-minded, yet nearby are the fashionable cities of Bristol and Bath.


The building is the heartbeat of Dyson. Over 1,500 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. In 2016, our HQ began doubling its footprint with an ambitious new expansion.

Function Overview

Bringing brand new technology to life – and to the world – requires inventive marketing. Clarity of message. Vast reach. Constantly engaging in more innovative ways. Working closely with our engineers, our marketeers develop powerful claims through scientific research. And from traditional channels to cutting-edge events, retail experiences, social media and PR, they seize every chance to tell the Dyson story.

Accountabilities

As a Marketing Executive you’ll be responsible for managing project timelines, deliver weekly status updates to key stakeholders and, be the custodian of copy and imagery for the category. You’ll build relationships quickly across the business to brief the creative teams and drive the delivery of campaign assets to the trans-creation agency. Supporting the category Marketing Manager in evaluating the success of a project at varying stages and gain data from the local markets 12 months prior to launch to assess the environment into which new products are launching and use this insight to shape the  comms execution.


Work alongside Marketing Manager and with the product & performance teams to understand the project, its technology, benefits; the claims we can make to create product strategy. You’ll also be responsible for liaising with legal and IP (intellectual property) teams throughout to ensure materials are as strong as they can be creatively whilst being legally acceptable.

Skills

The ideal candidate will have thrived in a fast-paced environment and come from
the health and beauty personal care industry with a passion for technology. You’ll have good experience of building relationships, liaising across a variety of teams including: creative, remote based teams and senior leadership.


Experience of managing projects within a busy, deadline focused environment is essential. An understanding of the creative process would be desirable. You’ll have experience of working with and understanding marketing data and have the ability to analyse this information (financial, rate of sale, return on investment analysis).

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 5-Jan-2017