Category Creative Lead
Malmesbury, United Kingdom
DescriptionAs a creative, strategic thinker you'll focus on the big picture. We are a creative technology company with a global and iconic identity. You'll communicate our products’ superiority with brevity and present Dyson's technology in the right way to protect our identity, sell and build our hard earned Reputation. As a Creative Lead you'll solve problems others ignore and defy convention.
Function OverviewWithin the Dyson head office Commercial (Marketing) Function exists the ‘Dyson Experience Group’. It comprises of three core creative and design teams based in Malmesbury (each with a different role) and three satellite design teams based in the US, EU and APAC (with identical roles). These teams all report into Jim Turner (Global Creative Director).
The Integrated Campaign Team operates in distinct commercial category teams and is the second of the three core teams. Its central role is to take product and / or market specific visual communications strategies from the New Product Communications Team and create fully integrated campaigns that populate all consumer journey touch points – on paper, on screen, in stores and at events.
AccountabilitiesAs Category Creative Lead you'll to head up one of our market leading categories from a creative perspective.
Reporting directly into the Creative Director for Integrated Campaigns, you’ll drive the efficacy of campaigns across all channels and all media for that category. You’ll collaborate closely with the category commercial director and engineering lead, becoming a trusted voice and inputting into overall category direction. You’ll then be responsible for translating commercial objectives into campaign strategy and driving excellent creative expression.
A strategic thinker with the ability to analyse data, interpret plans and think competitively, you’ll lead a team of creatives with specialisms from a variety of channels to execute fully integrated, impactful and effective campaigns across all media. You’ll set the direction and the standards for our campaigns globally.
You are a born listener, collaborator, leader, inspirer.
SkillsYou'll be an experienced Creative with leadership and art direction experience. A strategic thinker with a competitive attitude. You’re all about ideas, able to quickly and intelligently articulate your ideas. You’re a big picture person and thrive in a fast paced, ambiguous environment.
You'll be accomplished at briefing writers, art directors, photographers, and film makers to deliver the right content, pace, tone, meaning. Able to demonstrate excellent interrogation and analytical skills to uncover insights and inspiration from numerical / written data, field observation and desk research.