Brand Manager - Personal Care
$Competitive base + superannuation + bonus
Alexandria, Sydney, Australia
This is an exciting time for Dyson’s Personal Care category. The Supersonic Hair Dryer, Dyson’s recent foray into Personal Care has revolutionized hair drying technology globally…and there’s more personal care technology to come! For that reason, we are looking for a Brand Manager with a true passion for technology to join the Brand team and help to scale Dyson's Personal Care category.
Market OverviewDyson is a global technology company on a mission to improve people’s lives: whether that be by making the air they breathe safe and clean, or connecting them to high performing machines which keep their homes clean.
As a company, Dyson is a strong market leader. Dyson is not just #1 fastest growing vacuum cleaner company in Australia, it is also the #1 small domestic appliance brand in Australia. Further, with cutting edge product innovation across personal care, fans, humidifiers, purifiers and vacuums, Dyson is now expanding out of small domestic appliances and competing within the top 10 leading consumer durable products in Australia (this includes mobile phones), where Dyson is the fastest growing.
With quality engineering, Dyson’s reputation in the Australian market is also very strong. Dyson is rated Readers Digest most trusted brand in Australia in 2016 (across all categories).
The Marketing team consists of Brand, Retail Activation, Digital Marketing, Public Relations and Creative.
Dyson’s Brand Team is the category business driver from top to bottom line. The Brand Manager – Personal Care reports into the Senior Marketing Manager and will be responsible for the development of annual marketing plans aligned with business objectives.
As well as NPD launch strategies, the Brand Manager is responsible for:
- Range planning
- Category management
- Competitive analysis of industry and market trends
- Go-to-market strategies and
- Execution from product management to the full marketing integrated approach
This is a challenging and rewarding role which focuses on working closely with the Australian Marketing team and Dyson UK Head Office in the delivery of NPD to market, and interacting with peers around the Dyson world. Your ability to develop strong cross functional relationships across the business will greatly assist you in this role.
You’re more than just a typical Brand Manager. Like everyone at Dyson, you think laterally, challenge conventions and push boundaries. You’re the type of person who doesn’t stand still. You’re constantly looking for new ways to do something, and you aren’t afraid to move out of your comfort zone to do it.
We are looking for an experienced Brand Manager who can demonstrate:
- A proven track record with brand and product marketing success
- Experience working for a visible brand in an international environment
- Ideally experience in personal care or beauty categories
- Experience managing budgets and
- Marketing or related tertiary qualification
If this roles aligns with your experience and career goals we want to hear from you. Follow the link to apply.
Dyson Australia monitors the market to ensure competitive salaries. Beyond that, you’ll enjoy an annual bonus and product discounts. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our creative engineering spirit, it’s an exciting team environment geared to fueling and realising ambition.